Founded by former professional soccer players in 2002, Grassroot Soccer (GRS), a US registered NGO, trains African soccer stars, soccer coaches, teachers, and peer educators in the world’s most HIV-affected countries to deliver an interactive HIV prevention curriculum to youth – providing them with the knowledge, skills, and support to remain HIV free. We operate our own flagship sites in southern Africa and also provide training and technical assistance to partner organizations to build their capacity to adapt and deliver the Skillz curriculum and model in their constituencies.
GRS’ programs are currently rolled out across South Africa. Close collaboration plays a major role and partnerships have been forged with the local government and like-minded organizations throughout the country. Our focus has, where possible, been on the most under-resourced areas. Thus our largest program is in Zwide township in Port Elizabeth, where our interventions have evolved into a street soccer league, in-school and after-school programs and the highly successful Voluntary Counseling and Testing (VCT) events where the attraction of soccer and the positive atmosphere around a soccer tournament helps to break down the stigma surrounding going for an HIV test.
Numerous scientific evaluations have documented the GRS model’s effectiveness in significantly reducing sexual risk behavior, decreasing stigma, and improving students’ knowledge, attitudes, communication, and decision-making skills related to HIV. Surveying 304 students in Bulawayo, Zimbabwe, Stanford University’s Children’s Health Council concluded that: “The GRS Program is a culturally appropriate, internationally suitable, creative, and effective way to educate at-risk youth about HIV/AIDS and its prevention.” Similarly encouraging results have emerged from formal evaluations in Zambia, South Africa, Sudan, Liberia, Botswana, Ethiopia, and the Dominican Republic. These studies have been published in academic journals, referenced by working groups, and presented at prestigious international conferences.